Ryan Cassidy | Pardon Snowden
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About This Project

Pardon Snowden Campaign

Edward Snowden is a young American who became aware of a mass surveillance system that had been growing secretly for years without democratic consent. At great personal risk, he blew the whistle. Instead of being hailed as a hero, he is exiled and faces decades in prison under World War One-era charges that treat him like a spy.

The campaign was asking Obama to pardon Ed before he left office.

I created a logo and brand look and feel, then set up a website. One of the main features of the site was a counter counting down until Obama’s last day in office. Visitors were asked to take action by signing a petition.

I designed the artwork for the corresponding social channels, several share graphics, a snapchat geofilter for President Obama’s SXSL event, newspaper ads, and signage for press conferences and events.

Share Graphics

Politico Ad

Snapchat Geofilter for SXSL

Pard

Newseum Projection

In honor of International Human Rights Day (Dec 10, 2016), we projected messages of gratitude to Ed onto the face of the Newseum in Washington DC, an institution dedicated to press freedom and freedom of expression.

For 40 minutes, messages from all over the world illuminated a four-story stone panel into which the text of the First Amendment is chiseled. The unauthorized direct action took place just blocks from the White House.

Date
Category
Campaign, Digital, Print, Website