Manomet was a well-respected and established organization that, by 2015, had outgrown its brand. While it had focused previously on bird research and conservation, Manomet’s scope had expanded to include much more varied programs addressing environmental sustainability both in the U.S. and abroad.
My team at Fenton recommended that Manomet keep its name to maintain that brand equity, but develop a new logo and tagline that better reflected its evolved core attributes. I created a new graphic identity and brand guidelines to coincide with our brand rollout strategy.
After the final presentation, Manomet’s president said “I am as proud of this project as anything I’ve ever worked on.”
March 30, 2015