Ryan Cassidy | Jim Beam
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About This Project

Jim Beam: Transforming Spirit

To introduce Jacob’s Ghost White Whiskey by Jim Beam, my team at Strawberry Frog came up with the Transforming Spirit campaign, consisting of rich media units like an ESPN website takeover and recipes to share on social media platforms like Instagram.

The rich media unit I designed expanded to create an interactive scene from Jacob’s “parlor”, where the user could hover over the bourbon bottle to see drink recipes, and hover over elements of the room to find surprises like a ghost sitting in a chair and a dancing suit of armor.

Jim Beam Jacob's Ghost
Digital, Website